EFTA01104689Dataset 9
2013-09-1220p12,387w
…in coming months, thereby increasing the relevance and quality ofmobile ads. Advertiser targeting should also improve going forward as Custom Audiences becomes easier to use. We are raising our Mobile and Desktop News Feed estimates going fonvard, and we project Mobile will surpass 50% of Facebook's ad revenue in 4Q13 and represent 60% of ad revenue in 2014. Mobile estimates in our bottom-up model increase to $2.96B in 2013 and $5.95B in 2014, up from $2…
https://www.justice.gov/epstein/files/DataSet%209/EFTA01104689.pdf