EFTA00306870Dataset 9
6p2,339w
…I retooled the sales effort to build the group base of business for Encantado. The long term goal was to have a business mix of 45% Group Segment. Even in prime season, mid-week group was critical to the resort's overall financial success. • Restructured our disparate rate offerings and deep discount practices under a BAR Program (Best Available Rate) with twelve levels of rate offerings, including packages, thereby ensuring that Encantado's rate integrity was secure through all channels.…
https://www.justice.gov/epstein/files/DataSet%209/EFTA00306870.pdf